The mural along the back shows how the brand began in 1938 on the coast of San Francisco. Then, in the 1970s, the factory was opened in San Mateo, where they are now.
From San Jose, you will head north on the 101 to exit 419B. From here, you will turn left, then another left on Burlway Road. It’s Its Factory is right at the end of the road. There are a few parking spots right outside, and people don’t often stay long.
- Open 11 AM – 4 PM weekdays
- $2 for an ice cream
- A few parking spots right outside
It’s Its Ice Cream Factory Store
Last Modified: January 29, 2022
I have been a fan for so long that I picked up a shirt while there.
There isn’t much else to see here, but if you are a fan, this is a great road trip stop. Check it out if you get the chance, and let me know what you think in the comments.
Then I moved on to the ice cream. They had vanilla, mint (my favorite), strawberry, chocolate, pumpkin, and cappuccino. I tried pumpkin and cappuccino as those were the two you could only really get at the factory. Both were great, but mint is still my favorite.
The store is tiny with a counter to serve the ice cream sandwiches, a mural showing the brand’s history, and a small merchandise area.